Ecom CapitalPhase 1 · Product Validator
Mastermind Program — Phase 1 Product Validator

Stop Guessing.
Validate Before You Invest.

Run your product idea through the exact 3-stage validation framework used by our Phase 1 Specialists. Get a score out of 10, a GO / ITERATE / KILL decision, and a full written report — in under 60 seconds.

The 3-Stage Validation Framework

Every idea runs through all 3 stages. Each stage has clear pass criteria. If a stage fails, the idea stops or iterates.

STAGE 01

Niche Validation

Market size, Google Trends analysis, competitor traffic — must pass 3 of 4 mandatory checks.

STAGE 02

Product Validation

Macro checklist, Ecom Pyramid positioning, differentiation opportunity, and demand signals.

STAGE 03

Financial Validation

Hard gates: 30% minimum gross margin and ≤25% budget risk exposure. No exceptions.

Three Possible Outcomes

No opinions. No overrides. The data decides.

GO

All 3 stages passed. Product has validated demand, clear differentiation, and meets financial thresholds. Ready to proceed.

ITERATE

2 of 4 Stage 1 criteria met, or weak Stage 2 data. Adjust niche scope, angle, or product positioning and re-validate.

KILL

≤1 Stage 1 criteria met, or Stage 3 financial hard gates failed. Do not proceed. Select a new niche or product.

What the Tool Does For You

AI-Powered Analysis

Deep market research and competitor analysis in seconds, not hours.

Weighted Scoring

Score out of 10 based on weighted criteria across all three stages.

Hard Gate Enforcement

30% margin and 25% risk rules are enforced automatically — no overrides.

Actionable Report

GO / ITERATE / KILL with specific next steps and red flags identified.

Ready to validate your product?

Takes 2 minutes to fill in. Results in under 60 seconds.